Anatomy Of A Great Website Homepage
When running a business in 2019, having a web presence is crucial. According to recent statistics, the UK has the highest rate of online spending as a percentage of total retail spending in the entire world! That’s a lot of potential business you’re missing out on if your website isn’t up to scratch. When thinking about website design, one of the most fundamental parts to get absolutely right is your homepage. Your homepage is the first place a visitor will land when visiting your site and, as the old saying goes, first impressions count. If your homepage is cluttered or hard to navigate, the likelihood is that visitor will click the back button within a matter of seconds. So what can you do to make your homepage better? We’ve compiled some basic tips for beginners on how to make your homepage more appealing and engaging. Looking for something more in depth? Contact Koncept today to for an informal chat about how we can help you design the website of your dreams!
The layout is crucial!
Number one on your priority list for your homepage should be a pleasing layout. It needs to be organised, easy to navigate and simple. While it’s important to include copy (text) to introduce your site to the visitor, you’ll want to keep it to a minimum so as not to make the page appear crowded. How you design your website is entirely up to you, however, most great landing pages will include the following:
Branding and Introduction
Having a strong brand helps businesses grow loyal customer bases, so make sure to make your website consistent with any other marketing collateral you use, such as your logo, flyers, storefront etc. You should also include some copy on the page that introduces your business to visitors. When possible, this should be optimised for search engines to help your website rank higher in searches.
Search Bar and Navigation
Having a simple and easy to follow user experience will maximise your chances of retaining visitors to your site for longer. Having a search bar placed prominently on your homepage will enable customers who know what they are looking for to find it quickly and easily. If people want to browse, having a navigation pane with clearly labelled links to other areas of your site will make the experience much more seamless for the end user. Allowing users to easily achieve their objectives when they reach your site will make it more likely they stay for longer and return.
If you’re more technically able than the average person, you might want to include some code in your website that presents visitors with a pop up inviting them to enter their email address to join your mailing list. Some businesses will offer a discount on the next purchase as an incentive. This is a great way to build a mailing list for email marketing. If this isn’t something you know how to do, include a link or an email capture box on the home page to invite visitors to receive periodic email updates about your business.
What do you want to achieve with your website?
Another important point to consider when designing your homepage is what you want customers to do when they visit your website. While you may think it is an odd consideration, especially seeing as most websites don’t come with mind control, but the way your website is designed can lead users on a certain journey through your website based on what they see on your homepage.
For example, alongside all of the other layout components discussed above, you might want to include a banner that highlights special offers that you currently have on. A lot of businesses recently will have been promoting their Easter or spring sale offerings, and you will often see a link or a banner prominently placed to direct visitors to this section of the website.
If you have just started a blog for your website and want more people to read it, you could prominently feature it on your homepage to try and direct more visitors to it. Using your website to achieve your business objectives is key in order to maximise the return on investment you receive from it.
Other important points to consider
- Imagery – making your website aesthetically pleasing as well as a pleasure to navigate will go a very long way. Include relevant imagery and design elements to beautify your page.
- ‘Microcopy’ – this refers to small elements of text on your homepage that make things easier for the end user. For example, using headings and subtitles to communicate clearly what your site is about.
- Speed – no matter how great a landing page is if it takes forever to load nobody will stay around for long. Ensure your website’s loading speed is within three seconds.
If you feel your website is underperforming and you don’t know why, get in touch with Koncept today! We love helping businesses maximise their online potential, so for some expert advice on how your website can take your business to the next level please drop us a line!