Koncept
Digital Media Agency

Norwich, Norfolk
01603 487896
[email protected]

Business

5 Results-Driven Link Building Tips

Link building is an important arm of any well-oiled digital marketing strategy. To put it in simple terms, link building involves getting hyperlinks from other websites back to yours. Why is this important? As a business owner, it’s likely you’ll have a website, and it’s likely you’ve spent a lot of money on creating and maintaining it. The optimum scenario for you, therefore, is that a lot of people visit your website and...

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Google’s New Look Mobile Search Results

Earlier this week, Google made a change to the way they display mobile search results. The changes are minor, but they seem to have been made in an effort to make it much clearer to the end user the source of the link. A minor change to the way search results are displayed on mobile might seem insignificant, however, for website owners and publishers this change could spell great news, helping them to...

Norwich’s Best Independent Eateries

Norwich. We may be smaller, more out of the way and less well known than a lot of other UK cities, but we are extremely special. Not only does our city centre boast a wide variety of well-known national brands and shops, but we are also blessed with a positive cornucopia of outstanding independent businesses, run by local people who have created some of the city’s most popular shopping, eating and social destinations....

Influencer Marketing 101: Everything You Need To Know

Influencer marketing has exploded lately and it doesn’t look like it’s going away anytime soon. With social media becoming a crucial part of the marketing arsenal of many large brands and businesses, it is unsurprising that individuals who have managed to build up a close and loyal following would be asked for access to advertise to that following. And thus, influencer marketing was born. But what exactly does influencer marketing involve, how does...

How To Grow Your Brand With Social Media Competitions

It’s always exciting when your favourite brand or business is running a competition on social media. For a couple of clicks and a comment, you can be in with a chance of winning a fantastic prize! It’s no surprise then that competitions can prove to be invaluable marketing tools for your business on social media. Creating a buzz with an unforgettable prize can have followers flocking to your door in exchange for minimal...

The Apprentice 2018 Round-Up

This week, the latest series of The Apprentice wrapped up on the BBC. Lord Sugar was once again looking for the best candidate with whom he would start a business and invest £250,000. The series began with a bang with the candidates being whisked off to Malta for their first task and continued to be a lively and fascinating watch throughout its run. Here at Koncept, we have compiled our round-up of The...

Content Marketing: Why Your Business Needs A Good Strategy

Content is king, but producing content can also be expensive. With such enormous pressure on brands to produce new content on a daily basis, it’s unsurprising that a lot of businesses will simply pay copywriters to churn out material without putting a proper, long-term content plan in place. Like all marketing practices, content marketing can be used extremely effectively as a tool to drive awareness of and engagement with your brand. A well-executed...

Voice Search 101: How To Future-Proof Your Website

  Voice controlled computers, once a dream in the heart of every sci-fi enthusiast who has watched a little too much Star Trek, now a reality, although not quite to the same extent. Voice search has exploded since the advent and commercial success of voice-controlled personal assistants. If you ever fancied your own version of Tony Stark’s Jarvis controlling and organising every aspect of your life, well, we might be edging towards that point,...

Social Media Marketing: New Possibilities

Today, people spend more time on social media than any other type of website, and the way businesses engage with customers is rapidly evolving as a result. How exactly are brands reaching their audiences, and what does this mean for the future of marketing? Out of 4.021 billion internet users worldwide, 3.196 billion are active social media users, and 2.958 billion actively use social platforms on mobile devices, according to Hootsuite’s 2018 statistics....

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Mobile-First Indexing 101: Is Your Site Ready for Google’s Update?

Confused about what mobile-first indexing is or what it means for your site? Look no further: here is Google’s mobile indexing update explained. Do you spend more time browsing the internet on your phone, or on your computer? If you’re part of the majority, you already use the web on mobile devices much more than on desktop devices. Google is aware of people’s changing surfing habits more than anyone, and as a result,...

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