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Business

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If you operate a website in order to promote your business or services you’ll know how tempting it can be to throw money at it if it’s not performing. Over time this can make operating costs skyrocket, so it’s important to be aware of the free tools that…

Link building is an important arm of any well-oiled digital marketing strategy. To put it in simple terms, link building involves getting hyperlinks from other websites back to yours. Why is this important? As a business owner, it’s likely you’ll have a website, and it’s likely you’ve spent…

Picture this: you’ve spent thousands of pounds on a brand new website. You’ve meticulously chosen the colour scheme, logo, layout – everything you can think of has been scrutinised and thought about to make your website the best website it can be. You promote your new website, shout…

When GDPR came into force in May 2018, many people feared it would spell the end for email marketing. It was speculated that, when the tables were turned and consumers had to actively opt-in to receive email communications, rather than them not noticing the pre-ticked box that garnered…

When you run a business, your customer base is your lifeblood. Your ability to run premises, pay staff, expand, market – it’s all thanks to them. As such, for businesses, retaining clients and keeping them happy should be of paramount importance. But when workloads increase, stresses flare and…

For the novice marketer, Pay Per Click, often abbreviated to PPC, can seem daunting and overwhelming. With so much conflicting information available with a simple Google search, navigating this strange new world can seem so difficult that many people give up before they’ve even begun. To aid anyone…