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influencer marketing

Influencer Marketing 101: Everything You Need To Know

Influencer marketing has exploded lately and it doesn’t look like it’s going away anytime soon. With social media becoming a crucial part of the marketing arsenal of many large brands and businesses, it is unsurprising that individuals who have managed to build up a close and loyal following would be asked for access to advertise to that following. And thus, influencer marketing was born. But what exactly does influencer marketing involve, how does...