Koncept
Digital Media Agency

Norwich, Norfolk
01603 487896
[email protected]

SEO

5 Results-Driven Link Building Tips

Link building is an important arm of any well-oiled digital marketing strategy. To put it in simple terms, link building involves getting hyperlinks from other websites back to yours. Why is this important? As a business owner, it’s likely you’ll have a website, and it’s likely you’ve spent a lot of money on creating and maintaining it. The optimum scenario for you, therefore, is that a lot of people visit your website and...

Google Ipad

Google’s New Look Mobile Search Results

Earlier this week, Google made a change to the way they display mobile search results. The changes are minor, but they seem to have been made in an effort to make it much clearer to the end user the source of the link. A minor change to the way search results are displayed on mobile might seem insignificant, however, for website owners and publishers this change could spell great news, helping them to...

Content Marketing: Why Your Business Needs A Good Strategy

Content is king, but producing content can also be expensive. With such enormous pressure on brands to produce new content on a daily basis, it’s unsurprising that a lot of businesses will simply pay copywriters to churn out material without putting a proper, long-term content plan in place. Like all marketing practices, content marketing can be used extremely effectively as a tool to drive awareness of and engagement with your brand. A well-executed...

Voice Search 101: How To Future-Proof Your Website

  Voice controlled computers, once a dream in the heart of every sci-fi enthusiast who has watched a little too much Star Trek, now a reality, although not quite to the same extent. Voice search has exploded since the advent and commercial success of voice-controlled personal assistants. If you ever fancied your own version of Tony Stark’s Jarvis controlling and organising every aspect of your life, well, we might be edging towards that point,...

Social Media Marketing: New Possibilities

Today, people spend more time on social media than any other type of website, and the way businesses engage with customers is rapidly evolving as a result. How exactly are brands reaching their audiences, and what does this mean for the future of marketing? Out of 4.021 billion internet users worldwide, 3.196 billion are active social media users, and 2.958 billion actively use social platforms on mobile devices, according to Hootsuite’s 2018 statistics....

wordpress gutenberg editor update

Meet Gutenberg: The New Editor from WordPress

New and experienced Wordpress users alike have impatiently awaited the 2018 release of Gutenberg. What is it and what does it do? As you may already know, Wordpress is an open-source content management system that is used by 24% of all websites. It is the most popular platform on which developers build, design, and maintain their sites. It supports countless types of online content, including blogs, forums, galleries, and online stores. Even if...

google logo with mobile phone in hand

Google’s New Broad Core Algorithm Update in August 2018

Google recently announced a broad core update to its algorithm. Here are the facts and what you should do about them. This isn’t like the relatively minor updates Google makes once or twice a day. This one is a so-called broad core algorithm update, which happens once or twice every year. This means it will significantly affect the algorithm, and consequently Google search results. It is more important than ever for web-developers and website...

mobile phone search graphic

Mobile-First Indexing 101: Is Your Site Ready for Google’s Update?

Confused about what mobile-first indexing is or what it means for your site? Look no further: here is Google’s mobile indexing update explained. Do you spend more time browsing the internet on your phone, or on your computer? If you’re part of the majority, you already use the web on mobile devices much more than on desktop devices. Google is aware of people’s changing surfing habits more than anyone, and as a result,...

The Benefits of SEO for Your Business

Boost your brand with SEO. Here is everything you need to know about how SEO works and how it can help take your business to the next level. Businesses and how they operate have evolved immensely in the last decades to take advantage of the digital age. SEO, or search engine optimisation, helps businesses boost their visibility and build a strong online presence. SEO is crucial for any modern competitive business. Like all things...

koncept.