Koncept
Digital Media Agency

Norwich, Norfolk
01603 487896
[email protected]

Uncategorised

New Year, New You? Top Tips for Productivity in January

How productive have you been in 2019? Have you spent the year in a constant state of emergency, with a thousand things to do at the last possible minute? Productivity can be a tricky challenge. There’s a thousand tips and tricks out there, but it’s difficult to know what works and what doesn’t. If one of your New Year’s resolutions is to increase your productivity, whether it be at work, at school, or...

Agency vs. In-House – How Should You Market?

It can be a real dilemma for any business owner to decide whether to build an in-house marketing team or hire an agency. There are certainly advantages and disadvantages to both, and the decision is often based on what kind of business you’re running, what your specific marketing needs are, your budget, and your style of management. Are you a small business looking for marketing talent on a tight budget? Then an agency...

Top Digital Marketing Trends to Watch Out For in 2020

In today’s ever-changing digital marketing landscape, it’s more important than ever to keep on top of all of the current digital marketing trends and techniques that are making businesses successful. The marketing space is extremely crowded and growing even more so, meaning it’s essential for you to have your finger on the pulse of what’s exciting people, what’s grabbing their attention, and what’s influencing their buying habits. 2020 is the start of a...

Why You Should Follow Your Competitors on Social Media

When it comes to business, being able to monitor the goings-on in your sector of the marketplace is a powerful way to keep your company on track. Social media is a powerful tool to help you achieve this. To some, this might seem like an unwise suggestion. After all, you have your own business to focus on, and obsessing over the comings and goings of your competitors could cloud your vision, or embroil...

Email Marketing: How to Increase Open Rates

As one of the most venerable forms of online communication, email might seem as though it’s had its day. But think again! Email is still one of the most popular marketing channels in use today, and it can net you and your company a windfall of business. What is an open rate? You might think that an email open rate is simply how many people open your marketing emails, but this isn’t the case. Getting...

The Importance of Having a Strong Brand

In the world of business, branding is everything. In an ultra-competitive environment, the biggest challenge for businesses is standing out from the crowd. Think about all of the advertising you see around you every day. How many of them can you say truly catch your eye? Even more importantly, how many of them can you remember when you get home? Or a day later? A week? This is the challenge of branding. Get it...

How To Promote Your Business On Reddit

In 2019 it can be difficult to know exactly where, when and how to promote your business. The world of social media has upended the traditional paradigm of print and media advertisement, and Reddit, billing itself as ‘the front page of the internet’, is at the forefront of this. In this ultra-competitive, atomised new marketplace, advertising your business can be a dizzying experience. There are thousands of places to advertise, each with their...

All You Need To Know About Google BERT

Did you know that on a daily basis, 15% of the search queries Google receives are brand new? As in, nobody has ever used that collection of words to search for something before, which is totally astounding given that Google receives 63,000 searches PER SECOND. Typically, these queries would be difficult for Google to provide relevant and accurate results for, as the algorithms struggled to decode the real meaning of the language being...

How To Better Use Multimedia To Promote Your Business

They say content is king nowadays, so it’s not unusual to see brands and businesses creating a vast array of different kinds of content to share online to promote what they do. In the digital age, attention spans are low, so grabbing the attention of a potential client or customer online with engaging and eye-catching content has never been more important. It may seem daunting to get involved with this yourself if you’re...

Signs You Need To Ditch Your Digital Agency

In 2019, you won’t get anywhere running a business without using some form of digital marketing to promote it. The fast pace of 21st-century living demands that you keep your finger on the pulse and continually alter and amend your digital strategy in order to keep getting customers through your door or visitors to your website. While for some people it’s simple enough to do this themselves, the vast majority of business owners...

koncept.