If you’ve been to Norwich, you have definitely seen and probably been inside an ABC Taxis cab. An unmissable feature of the historic city’s streets, ABC Taxis is the largest taxi company in Norfolk. To help manage the company’s rapid expansion and get ahead of the fierce competition, ABC asked Koncept to modernise their online services to customers.
We gathered substantial research and thoroughly engaged with both staff and customers in order to ensure that our website build would best serve the needs of the business. We then set about creating the website and designing a web-based app, which allows customers to book, track, and pay for their cabs entirely online on either desktop or mobile. Since its launch, over 125,000 unique visitors have used the website. That’s over half the population of Norwich!
Having contributed significantly to the expansion of ABC’s customer base, they called upon us once more to design brochures for various marketing operations, and to provide social media consultancy services. We continue to work with them on various digital media projects, and it’s always a great pleasure!