A superstar of a Norwich start-up, Protrition offers their exponentially growing customer base delicious, nutritious, and personalised pre-made meal plans. It’s nearly impossible to believe that just over a year ago, Protrition only existed in the inventive mind of owner Joel Metcalf. He came to us in search of “the full works”, including branding, a website, packaging design, and copywriting.
We seized the opportunity to show off our creative prowess. Following much collaboration and research, we agreed on a design direction to suit the company’s modern, practical vision and their target demographic. Before long we unveiled the attractive and functional brand and website, including an online store, high-quality graphics, and informative blog posts, as well as newly designed product packaging to match. We also provided all of the copywriting for the website. The launch quickly resulted in significant custom for Protrition, and indicated another great success for Koncept.