When running a busy business, it’s easy to let things slip by the wayside. Given all the plates that need to be juggled to make a business successful, it’s unsurprising that when it comes to websites, many proprietors are content as long as they have one, and don’t really give it too much further thought than that. One thing that cannot be ignored is that websites cost money, and it’s no secret that the most well known and profitable businesses on the planet make their web presence work FOR them with continuous updating and optimisation. Here at Koncept, we’re only too aware of the importance of continually optimising your web presence, so we’ve compiled several surefire signs that your website is in desperate need of a redesign. And if you want some expert advice on how you can harness the power of a great website to grow your business, contact us today to see how we can help you achieve your goals!
People Bounce In and Bounce Right Out
Bounce rate is a metric by which you can analyse the effectiveness of your webpage. It measures the percentage of users that click on and then click out of your website within a few seconds. There could be a number of reasons why a user does this – perhaps they didn’t mean to click on your link, however, it’s more likely that the reason they click out is that the website does not meet their expectations either aesthetically or in terms of usability. If someone clicks onto a webpage and is confronted with a messy or ugly design that’s difficult to navigate, do you think they will persevere, or click onto the next site, and the next until they find what they want? First impressions are formed in a fraction of a second, so if your bounce rate is high, there’s a clue your site needs a facelift.
Poor Conversion Rate
In our previous blog we discussed the basics of conversion rate optimisation. The bottom line is, a well designed website should lead to conversions, so if your website is designed to make sales but you’re not selling, or you want to capture customer data but nobody is signing up to your email list, it might be because your website has not been designed around getting the customer to do what you want them to do. Intelligent web design will seek to solve the customer’s issues in order to increase the likelihood of them converting, not add to their problems with a poor user experience, broken links or confusing layout. If your website isn’t converting, time to take it back to the drawing board.
Your Content Is Out Of Date
Some companies choose to include sections on their website where they introduce members of staff or share company information and news in a blog. All of these efforts are a great way to humanise your brand and connect with potential customers on a human level. But all of this is moot if you do not keep your website up to date with fresh content to reflect how the business is now, today, rather than when the website went live in 2011. If a regularly updated website is a clean, rushing river, yours is a stagnant pond which nobody is going to want to dive into. Furthermore, keeping your content fresh and up to date is great for increasing your site’s visibility. Which leads onto the next point…
Your Search Engine Rankings Are Non-Existent
Search engines like Google reward websites that are authorities in their sector, that regularly publish relevant content that people like to engage with. If your website has not had one image replaced in the 5 years since you made it then it’s likely you’ll be languishing around page 47, far far away from all the hungry consumer fish swarming around page 1. If you want customers to find your business online organically, it is crucial to keep your website fresh.
The fact of the matter is this: if you don’t want to be left behind, update your website. A website that works for you can help your business grow on a long term basis. It can help you access customers you would never have thought you could, it can lead you anywhere you want it to, it just requires a small amount of effort and time to be put in. Koncept thrives on helping businesses achieve the unexpected with bespoke intelligent web design crafted specifically for your business, so why not give us a call?