Earlier this week, Google made a change to the way they display mobile search results. The changes are minor, but they seem to have been made in an effort to make it much clearer to the end user the source of the link. A minor change to the way search results are displayed on mobile might seem insignificant, however, for website owners and publishers this change could spell great news, helping them to increase their visibility among a crowded search page. In this blog, we are going to go into more detail about exactly what changes have been made and how you can take advantage of them to help your website’s visibility.
As you can see in the image above, the changes are subtle. For normal search results underneath the advertisements, the source of the website used to feature in smaller green text underneath the page title. This has now been moved to the top of the results ‘card’ and the website’s favicon is displayed adjacent to the link, giving much more prominence to the brand, website owner, publisher etc. A subtle change, but one that could be significant, especially if you’re a small business in a crowded market. If you have a strong brand and recognisable logo, this design change could help you stand out more, not only to your existing customers but to other potential customers who may know of you but have never quite made it to your website in the past. More globally, the change could help combat the tide of ‘fake news,’ with reputable sources being more easily identifiable when reporting on hot button issues. To fully take advantage of this change, ensure your website’s favicon is updated to represent your current brand identity. Having an out of date image appear next to your search results could mean that users go elsewhere having not recognised you from the crowd.
Another change that may not spell as good news for business owners is how advertised search results display. Previously, these results were relatively easy to identify; granted, they are always at the top of the results, but the eye was also drawn to the Ad box in green that easily altered the user to the paid for the advertisement. Now, adverts appear much more similar to an ordinary search result with the website publisher appear at the top of the ‘card’ with Ad next to it in black. It’s a change that could see many more people clicking on paid for search results without necessarily realising it, which will make Google a lot of money. But it’s nothing to get too incredulous about; with the majority of users being aware that the first few results are ads, the new changes streamline the visual experience for the user, and tie in with the design direction Google is taking its search engine in – the ‘cards’ format mentioned earlier allows Google to incorporate many more inputs and actions into the search result itself, meaning there’s much more available interaction before a user even has to enter the site itself.
The changes have been rolled out only on mobile to start with, but it’s likely that they will be implemented across all devices very soon. We mentioned earlier the importance of taking advantage of this and making sure your website’s favicon is up to date. Instructions on how to do this are here, however, if you’d like some professional advice on how best to represent your business online, or on how we can help improve your website,contact Koncept today!
Voice controlled computers, once a dream in the heart of every sci-fi enthusiast who has watched a little too much Star Trek, now a reality, although not quite to the same extent. Voice search has exploded since the advent and commercial success of voice-controlled personal assistants. If you ever fancied your own version of Tony Stark’s Jarvis controlling and organising every aspect of your life, well, we might be edging towards that point, albeit incredibly slowly. The appeal of voice search is the convenience – if you have your hands buried in a baking bowl and need to know the next step in your recipe, is it easier to ask Alexa or to smear batter all over your tablet? Just one example, but all signs point to the fact that voice search is here to stay and, not only that, usage is set to soar over the next few years. So, with 2019 around the corner, what better time to ensure your website is ready for the revolution? Koncept have compiled a few top tips to optimise for voice search and future-proof your website.
Voice Search 101
Voice Search is a mechanism which enables you to search the web using just your voice. You will no doubt be very familiar with some of the most popular platforms through which to do this: Google Voice Search, Amazon Alexa, Apple Siri, and Microsoft Cortana. Users will typically say a “wake” phrase, such as ‘OK, Google’ or ‘Hey, Siri’ and their query will follow after. It’s all about providing convenience to the end user, and the results from a voice search are virtually identical to those garnered through a conventional search. So what is all the fuss about, and why do you need to worry about optimising for this when your site is already optimised for conventional search?
If you were thinking that voice search and virtual assistants are a fad soon to die out, well, you’d be wrong. According to ComScore, by 2020 we could be seeing up to 50% of searches conducted via voice search. It’s just so much easier to say your query into a device than to type it and, while people may initially use it when their hands are full or they can’t reach their device, their usage of voice search will likely steadily increase. At their 2018 event ‘Everyone’s Talking About Voice,’ Head of Design at Apadmi Marcus Duffy said, “Choose something the user was going to do anyway – and make it easier for them.” So, what can you do to ensure you’re not missing out on valuable traffic during the voice search revolution?
It’s All About Mobile
Voice search is primarily used on mobile devices. As such, it is crucial that your website is properly optimised for mobiles. If your website is not currently mobile optimised it should be a key consideration in your ongoing marketing strategy. If a website is not optimised for mobile a user will, more than likely, immediately click the back button. This will harm your ranking. The same goes for load times. You are four times more likely to suffer a bounce with a website that loads in five seconds compared to one that loads in one. When thinking about this in the context of a voice search, the likelihood is that someone using voice search is busy and does not have time to wait for a website to load. Make sure your website is fast and mobile friendly and you’ve crossed the first hurdle towards voice search optimisation.
According to Search Engine Watch, voice-related searches are 3x more likely to be local-based than conventional, text searches. It’s incredibly simple to make sure that you don’t miss out on potential customers or sales from local voice searches. Ensure that your Google Business Page is fully up to date with your correct phone number, opening hours and address. Ask your customers or clients to leave favourable reviews and consider joining some local business directories to increase your local online presence.
Curate Simple, Sharable Content
A study conducted by Backlinko suggests that simple and easy to read content with high levels of social engagement tend to do very well on voice search. In fact, The average Google voice search result is written at the level of a 14-15-year-old. Consider altering your content marketing strategy to include more lightweight blogs and listicles, things that are informative, fun and easy to share, but still relevant to you and your business. If you’re looking for a boost in terms of how much your content gets shared, it might be worth implementing a strategy to increase your social followers to ensure that more of your content gets viewed and shared.
If you need any further help or advice on optimising your website for mobile, or perhaps how to create shareable, exciting content, get in touch with Koncept today and find out how we can help your business.
Today, people spend more time on social media than any other type of website, and the way businesses engage with customers is rapidly evolving as a result. How exactly are brands reaching their audiences, and what does this mean for the future of marketing?
Out of 4.021 billion internet users worldwide, 3.196 billion are active social media users, and 2.958 billion actively use social platforms on mobile devices, according to Hootsuite’s 2018 statistics. This means around 80% of people who use the internet spend most of their time online using websites and apps like Facebook, Instagram, Twitter, Snapchat, and so on. Naturally, companies are seizing the opportunity to change how they communicate with customers by reaching out to them where they spend most of their time.
Let’s talk about some of the possibilities of social media marketing, and how these can pose benefits or disadvantages for brands and consumers. We’ll consider the phenomenon from both perspectives, covering both what brands do and how their audiences respond to it.
Reaching An Audience
Why do brands create pages on Facebook, Instagram, and Twitter? How and why do they build an audience? What do they hope to achieve, and how successful are they?
In oversimplified terms, it all comes down to boosting sales. But to make sales, a brand first needs to develop visibility, personality, and reliability, and all of those require an audience. And what better place to reach out to an audience than websites specifically designed for networking among large groups of like-minded people?
Furthermore, these websites gather statistics about their users, categorising them neatly into groups based on demographics and online behaviour. For example, Facebook provides companies with “powerful audience selection tools” to allow them to choose exactly what kind of audience they wish to market towards (say, single women between 25 and 35).
Additionally, social users are likely to voluntarily follow a brand they already like. They don’t need to be targeted, because they want to be kept in the loop. If they have friends that are similar or just like something, they might share content from the page, leading more traffic towards the brand. Or they may even promote the brand and/or its content accidentally, when their browsing activity shows up on a friend’s feed.
Audience selection tools and social sharing tools make it much more likely for brands to gain attention from people who are actually interested in their products and services. But that’s only the beginning of social media marketing.
Content, Posting Behaviour, and Interaction
What about posting behaviours, content, and audience engagement? What is the best way for a company to keep its followers, and stimulate them to make purchases?
Look at the graph above by Sprout Social, and you’ll notice that the most successful thing a brand can do on social media in order to stimulate sales is simply to be responsive. It’s no surprise that people like to receive friendly and quick replies to their questions, especially on platforms that feature direct communication functions like instant messaging.
Second in the ranks is offering promotions. How often have you seen calls to action like “Use promo code *INSTA20* at checkout for 20% off” posted by brands on social media? People love discounts, and especially if they’re viewing posts from brands they might like or already follow. That is why promotional offers have a 46% chance of stimulating a customer to purchase.
Consumers also find it important to know exactly what they’re buying when they order things online. Now that physical stores are so often replaced by virtual spaces, and senses like smell, taste, and touch are often absent from the purchasing process altogether, communication is all the more important. This goes for communication between brands and customers as well as existing and potential customers. When you can’t use your own senses, you’re more likely to rely on those of others, making communication all the more important for a potential purchase.
At the same time, well-written information and excellent photography and graphic design have become increasingly important for similar reasons. People are exposed to advertisement more frequently than ever, and rather than getting a glimpse of a billboard or hearing a short voice clip on the radio, they can investigate more thoroughly and more instantaneously. Information is incredibly accessible, and that is why content is increasingly competitive.
The third, fourth, and fifth most successful things a brand can share on social media are educational content, interesting visuals, and jokes. From this, we can speculate that the three most important characteristics of successful content posted by brands on social media are information, aesthetics, and entertainment. Perhaps that is why the following graph by Pew Research Center looks the way it does:
As you may know, Facebook is an incredibly versatile platform. This makes it ideal for sharing a mixture of links, graphics, short text, and longer text, as well as directly messaging companies and individuals. Its features include a marketplace, payment gateways, event pages, fundraisers, groups, and so much more. All of these tools make it (and other sites like it) a great place for brands to successfully encourage their audience to buy their products and services.
Research and ROI
We’ve mentioned how valuable information about users is to social media platforms. That’s because social sites sell audience selection services to brands based on the detailed demographics they collect. But as well as benefiting the platform, online marketing allows companies to gather more information about their investments than ever, including what strategies are successful, and exactly how successful.
In the good old days, a company would rent a billboard, for example. People would see the billboard, and hopefully consider buying the product it advertised. Sales would likely go up over time. But it was impossible to know beyond an educated guess how many customers in the following month came because of the ad, or for other reasons. This could make it difficult to assess whether renting the billboard, paying a graphic designer, and buying printing materials was worthwhile in the first place.
But today, we have the internet, and the internet supplies us with shockingly large amounts of perfectly precise statistics. If you buy an ad on Facebook, you’ll know exactly how many people clicked on it, and how many of those clicks led to sales. You can compare one post to another, assess the demographics that were most affected, figure out the best time to post, and so on. All the information you need to analyse and improve your social media marketing strategy is right there at your fingertips.
Customer Relationship Management and Accountability
Social media means instant communication, and this makes it a great tool for brands to manage their relationships with customers. It’s also a fantastic tool for customers to complain and hold companies accountable for their mistakes.
Between 2013 and 2015, the Harvard Business Review observed a significant increase in Tweets aimed directly at brands and service providers. The graph above depicts the statistics for various industries. Presumably, the numbers have risen even faster in more recent years.
This increase goes to show that consumers around the world are more and more likely to expect direct and instant communication from brands. Whether they have complaints about service, issues with online systems, or questions about products, people increasingly use social media to seek resolutions. In return, brands are doing more to resolve issues, reward customers, and improve service operations, which betters their reputation and ultimately sales.
Social media also allows people to hold companies accountable. For example, bad service or misleading marketing often results in negative reviews. Political, environmental, and social issues are more likely to be raised and shared among larger numbers of people, potentially causing real consequences for the company.
The Future of Social Media Marketing
In many ways, the future of social media marketing is already here. But as online social platforms and their uses continue to expand and evolve, so will the ways brands and consumers interact online. What can we expect?
Some experts believe that one important development on the SMM front will be smart speaker systems. This is because when people use products like Alexa and Google Home, they expect one concrete answer rather than a list of links potentially containing the answer. This will cause serious changes in how we approach content overall.
Virtual reality is also expected to play a significant role, especially when it inevitably merges with social media. Imagine test driving a car you want to buy or taking a tour of your next Airbnb in VR! Though these possibilities are not quite mainstream yet, VR systems are already commercially available, so it probably won’t be long now.
Other interesting ideas to consider are government regulations, privacy concerns, the use of private over public platforms, and the increased use of computers to perform previously human functions on- and offline.
Google recently announced a broad core update to its algorithm. Here are the facts and what you should do about them.
This isn’t like the relatively minor updates Google makes once or twice a day. This one is a so-called broad core algorithm update, which happens once or twice every year. This means it will significantly affect the algorithm, and consequently Google search results.
It is more important than ever for web-developers and website owners to stay on top of updates like this one. That is why we have put together this handy guide, which will tell you all about what’s going on and what you can expect, as well as some tips for keeping your website at the top of Google search results.
What has changed?
Google doesn’t like to be too specific about its algorithm or its updates, so we don’t know all the details about what is being changed. On their @searchliaison Twitter page, all they said about the broad core algorithm update in August 2018 was that it took place, and that their advice remains the same as in March.
In March, during a similar broad core algorithm update, Google’s public liaison Danny Sullivan advised web-developers that some sites may see drops or gains in their rankings. He elaborated that “there’s nothing wrong” with the pages that are performing less well, but that instead the system is now “benefiting pages that were previously under-rewarded”. Sullivan further discouraged web-designers from looking for a “fix” for the consequences, and suggested focusing instead on offering high-quality content to users.
However, we still know some very helpful bits of information about how Google is trying to improve their services. They have been carrying out a number of updates recently which can tell us about what they’re trying to achieve in general. These, of course, are not the only updates Google has made, but they’re the big ones that have taken place since the last broad core algorithm update. Ultimately, they can hint at what the broad core update entails. Let’s go over the big ones one by one:
Chrome Security Warnings
On July 24th, 2018, Google announced that soon, all websites without HTTPS encryption would be marked “not secure” by Google Chrome. They have been working hard to implement this change in order to help users understand whether their personal details are safe. Having started by only marking sites that collect personal information like emails and passwords as “not secure”, they are now spreading this to all HTTP sites. Eventually, rather than marking encrypted sites “secure”, they will become the unmarked default.
Image courtesy of Enableds.com
HTTPS, which stands for Hyper Text Transfer Protocol Secure, ensures that details like credit card numbers and passwords are encrypted and remain private. When you load websites over standard HTTP, the personal information you send through that website is not encrypted. Anyone else on the network can look at the information that is going back and forth between you and the server.
How does HTTPS work? It uses either SSL (Secure Sockets Layer) or TLS (Transport Layer Security), both of which are systems that encrypt communications. They are known as asymmetric, because they use two “keys” for encryption and decryption. What is encrypted with the public key can only be decrypted with the private key, and vice versa.
When you open an HTTPS webpage, the site sends its SSL certificate to your browser. This certificate contains the public key and allows the secure session to begin. Your browser and the website then have an “SSL handshake”, which means a uniquely secure connection is established between the two. Most web browsers display a green padlock when you visit a site with a trusted SSL Digital Certificate.
Web developers are more motivated than ever to use secure HTTPS servers, because they load faster, rank better on Google, and serve the crucial function of protecting users. It is clear to us that one of Google’s recent priorities is online security, and it is doubtless at the forefront of their broad core update in August 2018.
Mobile Page Speed
In January 2018, Google announced that page speed would influence mobile search rankings, and in July they rolled out the update for all users. Page speed was already used in ranking desktop searches, so this was just an expansion of that into searches made on mobile. After all, everyone cares about how fast a site loads, no matter what device they’re browsing from.
Google reassured us that the speed update would only affect the slowest sites and a small proportion of searches. They promised to hold all web pages to one standard, and that excellent, relevant content would still help a website rank highly, even if it’s relatively slow.
But despite what they say, speed is crucial for all web-pages, including desktop and mobile. No matter how great your content, users will not look at it if it doesn’t load. Google knows this, and wants to provide users with faster pages in their search results. If you want to see how your site matches up, try using the helpful Pingdom speed test.
What can you do to keep your site on top?
We don’t know exactly what the results of the broad core algorithm update will be, and Google is reluctant to tell us. We do know, judging by the focus of their updates, that Google’s emphasis in recent months has been on security and speed, and most importantly, user experience.
As always, Google’s main goal is to be an effective search engine. This means it aims to respond to user queries quickly and with relevant, high-quality information. Basically, it wants what you want: to answer all your questions, and help you find exactly what you are looking for.
For the sake of your users and your search rankings, you should always think about user experience before you worry about loopholes you can find in the Google algorithm. Your priority should be to offer high quality, relevant information in a fast, secure, and usable form.
Let’s cover some crucial steps to ensuring your website will rank highly on results pages, and attract all the traffic it can.
Optimise for Mobile
No ifs or buts, you need a mobile-friendly site. Too many people browse the web from their phones in the modern world for you to miss out on all that traffic. Besides, Google’s recent mobile-first indexing update will mean that your site will underperform if it isn’t optimised for mobile browsing.
Protect your users’ details from hackers, provide verification to your visitors, and reassure customers that they are safe when they use your online services. You can do all of these things by installing an SSL certificate. Why wait?
With technology advancing so fast, and internet speed constantly improving, the only way you can keep up is to have a super high-speed website. When a user clicks on a link, they want to open it, and they want to open it immediately. If they’re searching on Google, the first results they’ll see will be the faster ones. Your page speed is crucial to maintaining visibility and low bounce rates for your site. Ensure your website is hosted on superfast servers.
What can Koncept do for you?
Koncept is a Norwich-based digital media agency, and we specialise in website design, hosting, promotion, and much more for all sorts of businesses. We are experts in all the latest and best SEO practices, ensuring that our clients get everything they can out of their online presence.
Our experienced team always put quality first. That’s why we build mobile-optimised, attractive, secure, and user-friendly sites that are guaranteed to attract traffic. Thanks to our brand new, lightning-fast HP Enterprise servers which run multi-core Intel Xeon processors, we can guarantee that the websites we host work at top speed.
Does your site need a serious upgrade in light of Google’s 2018 algorithm updates? Or do you just want to make sure that your online presence is doing everything it can for your business? Get in touch with Koncept today for a free evaluation of how your site can be improved!
Confused about what mobile-first indexing is or what it means for your site? Look no further: here is Google’s mobile indexing update explained.
Do you spend more time browsing the internet on your phone, or on your computer? If you’re part of the majority, you already use the web on mobile devices much more than on desktop devices. Google is aware of people’s changing surfing habits more than anyone, and as a result, their search algorithms are ever-evolving.
Recently, search results on Google are increasingly based on mobile-first indexing. This has to do with which version of a website – mobile or desktop – is used to determine its relevance to the search a user makes. What does this mean, how does it work, and what consequences does it have for your website? We will answer all of these questions about Google’s mobile indexing in 2018 in this post. We’ll also tell you a bit about what we can do for you at Koncept to ensure your business continues to flourish online in light of this update.
What is mobile-first indexing?
In short, mobile indexing, or mobile-first indexing, is an updated way for Google to find and list websites in their search results. Let’s go into a little more detail.
Statistics show that most people browse the web on their smartphones rather than on laptops and PCs. In October 2016, according to Statcounter, 51.3% of internet usage already came from mobile devices, and this figure has only grown since. For one, this means it’s crucial for website designs to be mobile-friendly so that the majority of users can view and use them properly.
To give you a little more background, in the times before smartphones overtook desktop devices, search results displayed on Google were based primarily on the desktop versions of websites, even when a user searched on the mobile version of Google. This caused problems when a website’s desktop and mobile content differed. You may have come across this problem yourself: the website preview on Google would display text from the desktop version that you couldn’t find once you actually opened the site on your mobile.
To fix this problem and continue to optimise mobile browsing for improved user experience, Google has begun experimenting with mobile indexing in the last few years. This means that search results will primarily be based on a website’s mobile version rather than the content displayed on the desktop version. In 2018, mobile-first indexing is still being developed and cautiously implemented by Google. However, web developers are already preparing for the changes it will bring. More about that later.
How does mobile-first indexing work?
With Google’s mobile-first indexing, as the name suggests, mobile sites become the primary basis through which search results and their rankings are determined, whereas desktop versions are secondary, and are mostly used when there is no mobile version.
This does not mean that desktop-only sites can no longer be found on Google, but it does mean that they will likely appear much further down than mobile-friendly websites. On the contrary, websites with excellent mobile versions or sites fully optimised for mobile browsing will potentially see a boost in their search engine results rankings, even when searches are made on desktop devices.
For sites with separate URLs for their mobile and desktop versions, Google will display the mobile URL for mobile searches, and the desktop URL for searches made on desktop devices. Makes sense, right? However, in both cases, Google will use the content on the mobile site for indexing purposes.
Did you know?
Google gathers information from web-pages using software called crawlers. These are bots that quite literally browse the internet like a user would. Crawlers visit websites and follow links to discover publicly available web-pages. They then bring the information they find back to Google servers. This information eventually forms Google’s search index, which consists of hundreds of billions of webpages, and is well over a million gigabytes in size.
The index can be compared to the index in the back of a giant encyclopedia. There is an entry for every word on every webpage they index. The search index also keeps track of key signals relating to every website, such as its age and keywords.
This is where SEO comes in. Search engine optimisation ensures that your website appears high up in the results pages for relevant searches. The key is to do this strategically, by picking out the most suitable keywords and including them in your site’s web-pages in a natural, high-quality way. Providing valuable informative content and creating backlinks to your site are also crucial, as this makes it more likely for crawlers to frequently land on your site, and consequently improves your search rankings.
How will mobile-first indexing impact your website?
The most obvious impact is that the mobile version of your website will be considered the primary version, while the desktop version is taking a backseat. If your website design is optimised for mobile already, this should not cause any damage to your search rankings. Similarly, if the content on your mobile and desktop sites is identical, this will not harm your position on search engine results pages, or SERPs.
However, if your site does not have a mobile version, or the mobile version does not contain all the content and features that the desktop version does, the mobile-first indexing update can adversely affect how your site performs on search results.
As a result, web developers and digital media agencies are now prioritising mobile-friendly web-designs. Whereas previously, desktop versions received all the attention, including more content and better structure; websites are now built to be optimised for all devices. This means the mobile version is both user-friendly and provides excellent online visibility, attracting traffic and potential customers searching from both mobile and desktop devices.
So how do you optimise a website for mobile? Firstly, you need excellent page speed and loading times, because we all know how frustrating it is when a website doesn’t load properly or fast enough. Images and dynamic elements of the site should be optimised for the mobile experience too, meaning that they are of high resolution, and appear in the right place at the right time, fitting on-screen as they should. Furthermore, there should be no other bugs or glitches.
Note that with mobile-first indexing, content which is collapsed or hidden in tabs to save space will be treated the same as fully visible content (the same way it is now). Google understands the space limitations on mobile and considers saving room in this way a mobile best practice.
There is no exact timeline for when mobile-first indexing will fully replace desktop-first indexing. However, that doesn’t mean you should sit around and wait for it to happen. Start ensuring your website is in top form ahead of time.
What can Koncept do for you?
Koncept is a digital media agency based in Norwich. We specialise in everything that will help make your website more attractive, functional, and visible. We offer our services to businesses in Norwich and beyond, including website design, search marketing, graphic design, social media, website hosting, and much more.
Our mission is to take care of the online aspects of your business so you can worry about the other things. If you’re concerned about how your website will perform in light of Google’s mobile-first indexing update, or you simply want to make sure you’re getting the most out of your online presence, get in touch with us today. We will provide you with a free overview of how your website can be optimised and updated to maximise traffic, including ideas for mobile-friendly website designs that will help your site perform excellently on Google.
Boost your brand with SEO. Here is everything you need to know about how SEO works and how it can help take your business to the next level.
Businesses and how they operate have evolved immensely in the last decades to take advantage of the digital age. SEO, or search engine optimisation, helps businesses boost their visibility and build a strong online presence. SEO is crucial for any modern competitive business. Like all things online, it is an ever-changing strategy that you can always learn more about. Here is a breakdown of how it works, including what its components are and how it can benefit your company.
Components of Search Engine Optimisation
A solid understanding of what keywords people use to find your products and services is crucial to a successful SEO strategy. To ensure that your website is attracting as much targeted traffic as possible, you need to use the right keywords. Long-tail keywords, or two- to five-word key phrases, will help avoid huge amounts of competition and make your business appear in more specifically relevant searches. Tools like Google AdWords assist with researching and planning the most effective keywords for your website and business.
Content is key and creating quality, informative content is the best way to rank for keywords on search engines and guarantee positive user experiences. By informing and educating potential consumers about what your company offers and relevant information, you become an authority in your niche. The main idea is to provide quality answers to your users’ questions. This boosts visibility, reliability, and sales. Content length is also important. When it comes to blog posts, longer is almost always better, both for appearing at the top of SERPs and providing comprehensive, valuable information.
Backlinks are links that lead to your website from other sites. When it comes to backlinks, quality comes before quantity. Backlinks can be built by submitting guest blog posts, as well as working with popular blogs and other sites in your niche to get a referral to your site. It’s crucial to have high-quality content and product pages so that people who wish to mention your business can include good links to your site. Graphics and up-to-date, relevant information will also make it more likely for bloggers and news sites to include links to your content.
As you probably know, social media plays a huge role in online marketing. A strong social media presence shows users that you are an established company and makes it easy for them to find the information they need. It also allows you to shape your brand image, and regularly post relevant, eye-catching updates that will attract users to your site. Social networks like Facebook, Instagram, and Twitter are great platforms for promoting your products and services, even without users having to follow links to other pages. They also provide a variety of opportunities for advertising, including sponsored posts and ads. By posting high-quality content on social media, you also encourage people to share your content with potential new customers.
Images play a greater role than you might think. When people search for products, services, and information, they look at images as well as written content. High-quality images make a big difference in your company’s appearance. By including relevant keywords in the file names of attractive product images, users are much more likely to click through to your site. The right images will also provide users with valuable information. A picture is worth a thousand words for a reason!
Applications and Optimisation for Mobile
How many people do you know who don’t use a smartphone? Mobile usage has long taken the lead over desktop browsing and is continually increasing in proportion. As a result, it is crucial for your business to have a website that is optimised for mobile. Without a mobile site, you are missing out on a huge proportion of the demographic relevant to your company. Depending on what products and/or services your company offers, it may also be an excellent step to offer users an application for their iOS and Android devices. In both cases, the key is to meet the needs of users and potential and current customers. Your website should make it as easy as possible for them to find and make use of what they need.
How Can SEO Help Your Business?
Search engine optimisation boosts your website’s position on search engine results pages (or SERPs), but it also does much more.
Search engine optimised websites get higher rankings on SERPs, giving them credibility. A website that appears in the first pages of Google, Yahoo and Bing search results appears more trustworthy to potential customers. This is great for building brand awareness locally, nationally, and even internationally, depending on the needs of your business. Investment in SEO will play a significant role in successfully marketing your brand.
The increase in your company’s visibility and reliability through SEO will attract new customers. It is a very cost-efficient targeted marketing strategy, especially because most of the people who land on your website are already actively seeking the products and services your company offers or relevant information.
Online User Experience
SEO websites are designed to be user-friendly and to deliver valuable information. The content loads faster and displays properly on all devices, including tablets and smartphones. Optimised websites are easier to navigate, providing interesting, informative content in a well-structured format. The content itself is highly relevant to potential customers, including sales pages and blog posts that will answer all the right questions.
As a result, your bounce rates will decrease, and page views will go up. These are crucial factors when it comes to attracting subscribers and customers.
Return on Investment (ROI)
A great advantage of SEO is that it allows you to keep close track of your return on investment, or ROI. You will have access to trackable and quantifiable data in relation to the growth of your business. You can observe changes in your search engine ranking, traffic statistics, and visitor conversion rates in detail.
Not only does this mean you can ensure your business is getting what it needs, but you can thoroughly evaluate your return on investment. Furthermore, the statistics will make it clear which strategies are more effective, and aid you in determining how to continue to develop your business online.
The internet does not sleep, and neither does SEO. A solid SEO strategy results in around-the-clock promotion for your business. Once you implement good practices, these will continually increase traffic to your website.
Rise Above the Competition
Ultimately, the purpose of SEO is to rise above the competition. It is a very powerful tool for competitive businesses in any industry. Even if you have the best products, prices, and customer services in your niche, you will be behind the competition without a search engine optimised website. Even products and services of the highest quality don’t go very far if they are poorly presented or no one knows about them, after all.
Now that we’ve covered what SEO entails and how it can help your business, you should have a pretty good idea of how important and beneficial it is for any modern, competitive company. It’s crucial to remember that SEO strategies can take many different forms. It is an ever-evolving marketing strategy, and like all marketing, its benefits range from the short term to the long term. Though results of SEO may not necessarily be instantaneous, they are nonetheless worthwhile in all cases when done correctly. Like any investment, what you get out of SEO depends greatly on the resources that you put in.
What can Koncept do for you?
Koncept is a Norwich-based digital media agency with the knowledge and skill to take your business to the next level. We provide all-around services to ensure our clients can focus on developing their business while we take care of its online needs. These include website design, search marketing, social media management, content writing, photography, and much more.
Get in touch with us to learn more about SEO and what we can do for you at Koncept. We would be happy to answer any of your questions. You can also click here and visit our SEO services page for a free analysis of your website, including an overview of what improvements can be made to expand your company’s online presence and visibility.