Boost your brand with SEO. Here is everything you need to know about how SEO works and how it can help take your business to the next level.

Businesses and how they operate have evolved immensely in the last decades to take advantage of the digital age. SEO, or search engine optimisation, helps businesses boost their visibility and build a strong online presence. SEO is crucial for any modern competitive business. Like all things online, it is an ever-changing strategy that you can always learn more about. Here is a breakdown of how it works, including what its components are and how it can benefit your company.

Components of Search Engine Optimisation


A solid understanding of what keywords people use to find your products and services is crucial to a successful SEO strategy. To ensure that your website is attracting as much targeted traffic as possible, you need to use the right keywords. Long-tail keywords, or two- to five-word key phrases, will help avoid huge amounts of competition and make your business appear in more specifically relevant searches. Tools like Google AdWords assist with researching and planning the most effective keywords for your website and business.


Content is key and creating quality, informative content is the best way to rank for keywords on search engines and guarantee positive user experiences. By informing and educating potential consumers about what your company offers and relevant information, you become an authority in your niche. The main idea is to provide quality answers to your users’ questions. This boosts visibility, reliability, and sales. Content length is also important. When it comes to blog posts, longer is almost always better, both for appearing at the top of SERPs and providing comprehensive, valuable information.


Backlinks are links that lead to your website from other sites. When it comes to backlinks, quality comes before quantity. Backlinks can be built by submitting guest blog posts, as well as working with popular blogs and other sites in your niche to get a referral to your site. It’s crucial to have high-quality content and product pages so that people who wish to mention your business can include good links to your site. Graphics and up-to-date, relevant information will also make it more likely for bloggers and news sites to include links to your content.

Social Media

As you probably know, social media plays a huge role in online marketing. A strong social media presence shows users that you are an established company and makes it easy for them to find the information they need. It also allows you to shape your brand image, and regularly post relevant, eye-catching updates that will attract users to your site. Social networks like Facebook, Instagram, and Twitter are great platforms for promoting your products and services, even without users having to follow links to other pages. They also provide a variety of opportunities for advertising, including sponsored posts and ads. By posting high-quality content on social media, you also encourage people to share your content with potential new customers.

Product Images

Images play a greater role than you might think. When people search for products, services, and information, they look at images as well as written content. High-quality images make a big difference in your company’s appearance. By including relevant keywords in the file names of attractive product images, users are much more likely to click through to your site. The right images will also provide users with valuable information. A picture is worth a thousand words for a reason!

Applications and Optimisation for Mobile

How many people do you know who don’t use a smartphone? Mobile usage has long taken the lead over desktop browsing and is continually increasing in proportion. As a result, it is crucial for your business to have a website that is optimised for mobile. Without a mobile site, you are missing out on a huge proportion of the demographic relevant to your company. Depending on what products and/or services your company offers, it may also be an excellent step to offer users an application for their iOS and Android devices. In both cases, the key is to meet the needs of users and potential and current customers. Your website should make it as easy as possible for them to find and make use of what they need.

How Can SEO Help Your Business?

Search engine optimisation boosts your website’s position on search engine results pages (or SERPs), but it also does much more.

Search Marketing

Search engine optimised websites get higher rankings on SERPs, giving them credibility. A website that appears in the first pages of Google, Yahoo and Bing search results appears more trustworthy to potential customers. This is great for building brand awareness locally, nationally, and even internationally, depending on the needs of your business. Investment in SEO will play a significant role in successfully marketing your brand.

The increase in your company’s visibility and reliability through SEO will attract new customers. It is a very cost-efficient targeted marketing strategy, especially because most of the people who land on your website are already actively seeking the products and services your company offers or relevant information.

Online User Experience

SEO websites are designed to be user-friendly and to deliver valuable information. The content loads faster and displays properly on all devices, including tablets and smartphones. Optimised websites are easier to navigate, providing interesting, informative content in a well-structured format. The content itself is highly relevant to potential customers, including sales pages and blog posts that will answer all the right questions.

As a result, your bounce rates will decrease, and page views will go up. These are crucial factors when it comes to attracting subscribers and customers.

Return on Investment (ROI)

A great advantage of SEO is that it allows you to keep close track of your return on investment, or ROI. You will have access to trackable and quantifiable data in relation to the growth of your business. You can observe changes in your search engine ranking, traffic statistics, and visitor conversion rates in detail.

Not only does this mean you can ensure your business is getting what it needs, but you can thoroughly evaluate your return on investment. Furthermore, the statistics will make it clear which strategies are more effective, and aid you in determining how to continue to develop your business online.

24/7 Promotion

The internet does not sleep, and neither does SEO. A solid SEO strategy results in around-the-clock promotion for your business. Once you implement good practices, these will continually increase traffic to your website.

Rise Above the Competition

Ultimately, the purpose of SEO is to rise above the competition. It is a very powerful tool for competitive businesses in any industry. Even if you have the best products, prices, and customer services in your niche, you will be behind the competition without a search engine optimised website. Even products and services of the highest quality don’t go very far if they are poorly presented or no one knows about them, after all.

In Conclusion

Now that we’ve covered what SEO entails and how it can help your business, you should have a pretty good idea of how important and beneficial it is for any modern, competitive company. It’s crucial to remember that SEO strategies can take many different forms. It is an ever-evolving marketing strategy, and like all marketing, its benefits range from the short term to the long term. Though results of SEO may not necessarily be instantaneous, they are nonetheless worthwhile in all cases when done correctly. Like any investment, what you get out of SEO depends greatly on the resources that you put in.

What can Koncept do for you?

Koncept is a Norwich-based digital media agency with the knowledge and skill to take your business to the next level. We provide all-around services to ensure our clients can focus on developing their business while we take care of its online needs. These include website design, search marketing, social media management, content writing, photography, and much more.

Get in touch with us to learn more about SEO and what we can do for you at Koncept. We would be happy to answer any of your questions. You can also click here  and visit our SEO services page for a free analysis of your website, including an overview of what improvements can be made to expand your company’s online presence and visibility.

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